So, what are the different types of fonts, and how can you use them in your work? Pretty basic Sans serif fonts, but they’ve been around for years and definitely aren’t going anywhere! The Different Types of Fonts These are the types of fonts which have a lot of weights or styles, such as Helvetica and Frutiger. Of course, there are also the ‘workhorse fonts’ - these are the fonts we all use as our fail-safe options when nothing else is working, or we just simply haven’t got time to find something a little bit different. A good font can also help when the subject matter is uninteresting and might be just what is needed to help the reader want to read what is written.
RIGHTFONT VS TYPEFACE PROFESSIONAL
We view a font on a piece of work and make a judgement of it, therefore if the font is just right then it makes the work seem more professional and help gain the trust of the reader. To get across the tone of these words we need something bold and chunky, maybe a little rugged with sharp edges and in a solid block colour? This would reflect power and also masculinity, whereas if we use a nice script font that looks pretty in a soft pink, the opposite is illustrated with it appearing feminine and delicate. Is it a fun event? Therefore should the font be a bit childlike and silly? Visually does the character of the font reflect the message? To the other extreme if we take the slogan ‘tough as nails’, we instantly have an image in our head of what this message is saying and should also look like. When we design and need to pick a font to use, we should ask ourselves what message we are trying to portray. We also need to think of the importance of the message we are trying to get across and therefore a typeface which is bold and in your face may be the most appropriate.
A simple script font can look great on fancy documents such as invitations - but use the same font on a children’s menu and it can not only look out of place, but also may not be readable if there is too much text. For example, can you think of the amount of times you have written an email or sent a text and the words have been misinterpreted? In person, we can use our tone of voice, hand gestures and a simple smile to reiterate the message we are saying - but with flat words on a page, we need a bit more than that. Instead of an image, we use a font as the visual interpretation of the words on the page and this can enable them to be read with the feelings that they are intended. When created in the right way, a typeface should deliver the right emotions to the reader and set the tone that will bring the words to life, whilst reflecting the industry it is intended for.
But what is typeface, and what are the different types of font you can use in your work? Our helpful guide on choosing a font can help you to understand how finding the right font can create a strong and powerful message. When you're faced with the minefield of choosing the right font when there are just so many to choose from, how do you choose? And why does it really matter anyway? A typeface can literally make or break a piece of design work, reflecting its own personality into the page. The Importance of Choosing the Right Font By Becky Taylor - Artworker Read time 5 Minutes 22nd August 2018 Why is font important?
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